MTN Group has named Abbad Reda as the next CEO of MTN Zambia, starting May 1, 2023, after Bart Hofker.
Abbad has over 20 years of expertise and has effectively increased market share, sales, and profit.
Abbad joined MTN Group in 2002 and has held a number of key positions, including Chief Information Officer for MTN Ghana, CEO for MTN Liberia, and CEO for MTN Afghanistan.
Abbad graduated from CEIBS with an Executive MBA and a Bachelor of Engineering in Computer and Communication Engineering.
He also took part in MTN’s Global Advancement Program (GAP). He takes over as CEO of MTN Zambia from current CEO Bart Hofker, who has been a tremendous addition to the company.
Ralph Mupita, Group President, and CEO of MTN Group, said, “I am pleased to announce the appointment of Abbad Reda as the new CEO for MTN Zambia and believe he will add immense value to the market. He will continue to support MTN Afghanistan, where he has been managing matters related to MTN’s orderly exit of the country. With over two decades of experience and a proven track record in driving growth, Abbad is well-equipped to lead MTN Zambia into its next phase of growth and development. I am confident that Abbad will build on the solid foundation laid by his predecessor and take the business to new heights. I thank Bart for his valuable contributions to the organization during his 7-year tenure at MTN and wish him all the best in his future endeavours.”